The Creation of Bull Shit Gift
Recently a French company creatively launched teasing bull shit gift, attributable to a Chinese student’s bizarre idea.
The creation of bull shit gift
A Chinese student, Zhang Yicheng, went to France in 2008. One year later, while working in a farm owned by his classmate, he found a person called Renault was not happy because Renault’s mother-in-law was too fond of asking the couple’s private life. “Do you have any means to help me, but not affect the relationship with my wife?” asked Result.
Several days later, Renault elatedly told Zhang: “my mother-in-law receives a box of bull shit today. It is so funny to see her face becomes so pale. I feel extremely joyful. If I had this gift earlier, I would pay for it.”
Willing to pay for it? Let’s have a try. Soon afterwards, Zhang’s good friend, Francis, bought the newly-invented “bull shit gift” as the gift for his ungrateful girlfriend. Having seen her funny facial expression, every bit of resentment vanished.
Can’t believe it works? Show you the entrepreneurial way
Renault’s friend, Olivier invited Zhang Yicheng to his farm in October 2009. “French people are romantic as well as rebellious. We are interested in your idea and we are going to provide you with capital and bull shit source. We form a partnership to work as a team,” said Olivier.
Their ads immediately appeared on the web, newspaper. As this product was fresh and interesting, inquiries came, followed by orders.
Zhang Yicheng thought the external packaging should be low cost, but Olivier thought this product’s hot selling spot was creativity, thus the packaging should be boutique to maximize the teasing effect, let customers laugh loud, feel the value for money paid. It proved Olivier was correct. Customers favor exquisite packaging.
“Although this is a teasing product, it is romantic. As long as it is romantic, it has value in France, ” Olivier said.
The bull shit gift was sold 5 Euro each, timed delivery 8 euro each, custom-tailored special order 10 euro each. The business was growing, some customers asked for bull-shit in specified shapes such as ice cream.
Zhang Yicheng was shocked by the “frenzy.” This kind of stuff could be sold for profit? The real-world experience showed that Oliver was correct.
Storm is coming, but I sell bull shit gift with much confidence
The Valentine’s day 2010 was approaching, the list of nuisance in people’s heart was getting longer. Sales went up and price increased to 8.5 euro each. Then bad news came. Some one made critics that the bull shit gift was morally hazardous, corruptive to social value, and called for relevant parties to intervene. “Some one complained we are selling poisonous product,” Olivier told Zhang seriously. “Officers will come to our farm to conduct investigation, and will probably force us to shut down operation.”
In February 2010, officers from the Environmental Protection and Commodities Inspection Department came to the farm, took several samples in a hurry, then issued a business closure notice. Then a French TV crew suddenly arrived, it was interesting to see that officers appeared unsure to reporters’ questions in front of the TV camera. Olivier went on to explain that the product was 100% natural and environmental friendly. As to the so-called moral issue of bull-shit gift, this was a novelty item for people to laugh and smile. Some one was targeting this pastime product with groundless accusation. Officers made excuses and fled away in the end. The proposed punitive expedition ended. This scene was arranged by Zhang Yicheng.
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That’s a mold-braeker. Great thinking!